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Hershey’s Goodnight Kisses

28 Apr Posted by in Portfolio, Print | Comments
Hershey’s Goodnight Kisses
 

These two ads are for Hershey’s Goodnight Kisses Mix. These ads were actually created two years apart. The first one was a project for Art Direction 1 at SCAD. It was a “quickfire” project because we thought we were done and our teacher gave us the project at the end of one class and told us we needed a completed piece by the next class. So I went home and couldn’t think of anything. Finally around 2am in the morning I got it. Use the cocoa to make the shape of a kiss to brand it to Hershey. So I meticulously put the cocoa on a white board on my apartment floor and sculpted it into the shape. It is now around 4am and what happens? I sneeze. The cocoa goes everywhere. My class is at 8am and I leave my apartment at 7. Well I went and did it again, took the picture, threw it into photoshop and finished with enough time for a glass of orange juice. I got a good grade and was happy.

The second ad I created in my Advertising portfolio class to make the first ad part of a campaign. I used the same concept but expanded it to include items you associate with the Hershey’s Kisses Mix. Marshmallows and sleep, since the cocoa doesn’t have caffeine. I like both ads and I love having a fun, stressful at the time, story to go along with it.

Ad 1:

Ad2

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